Advisor.ca informs and educates advisors who strive to do their jobs better. Our audience of credentialed financial advisors and planners puts clients first and produces superior outcomes. We help readers cut through the noise, offering practical ideas and tools for investments, tax and estate planning, insurance, regulation and practice management. We believe a better-informed advisor is a better advisor.

Who we are

Advisor.ca has been informing and educating Canadian financial advisors since 1998, when Advisor’s Edge magazine first launched. Our website, Advisor.ca, debuted two years later and has become an industry-leading source of news and analysis for credentialed, client-facing financial professionals. Today, Advisor.ca reaches more than 110,000 readers every month.

Advisor.ca is owned by Newcom Media Inc., a family-run B2B publishing business with an unwavering commitment to journalistic excellence and ethics.